Two different conversations in one comparison

This comparison really consists of two independent questions, and they are worth separating. The first is technical: how the architecture, automation, and AI of Bitrix24 and NetHunt differ. The second is jurisdictional: whether Bitrix24 can be considered in Ukraine at all. On a technical level, Bitrix24 is objectively more powerful in many categories — a deeper process engine, a broader “all-in-one” model, real native AI. But that does not make it a candidate for a new implementation: a product of Russian origin under NSDC sanctions until 2033 (Decree No. 227/2023), with official service in Ukraine discontinued since 01.06.2023. For a Ukrainian buyer this is a compliance risk, not merely an ethical question, and the Alaio (Cyprus) rebrand does not pull the development itself out from under its Russian roots.

If you set the sanctions question aside and compare philosophies, this is the breadth of a ready-made all-in-one versus a process builder on flexible folders. Bitrix24 is sold “just in case”: CRM, tasks, chats, websites, stores, HR — up to 1016 custom fields per entity, ready-made modules out of the box. NetHunt is a Gmail-native CRM and at the same time a business-process builder: its model of linked folders plus native tasks (with assignees, deadlines, priority, and round-robin auto-assignment) and Workflows let you describe non-standard entities (students, payments, rental properties, projects) and processes without programming. That is why schools, agencies, and service companies build not only sales in it but also task and request management — lightweight ERP-like logic without heavy enterprise-grade automation. NetHunt’s strength is eliminating the switching between apps: the entire customer history and operational records are collected right in the inbox, with no jumping to a separate system. The key decision here is the right folder architecture, and that is WDP’s job.

The honest trade-off lies in two planes — automation and AI. Bitrix24’s BP Designer is deeper than the process engines of most CRMs, and CoPilot already transcribes calls, fills fields from conversations, and scores scripts; fall 2025 added AI agents and MCP support. NetHunt, by contrast, covers sales and operational-process automation through rule-based Workflows (with native tasks), but as of mid-2026 it has no native AI at all — it is added via external services through API or Make. We state this before the contract: if native AI is critical, the more honest choice is Pipedrive rather than stretching NetHunt to fit.

In practice the question is resolved not by comparing features but by the client’s state. For a new project the answer is unequivocal — the Ukrainian Gmail-native NetHunt (or Pipedrive, if the team is not on Google or AI is needed). For those already on Bitrix24, we do an exit migration only: we move contacts, companies, deals with history, custom fields, and tasks through the REST API (a reminder — on the Free plan the API is closed, so a temporary reactivation of a paid plan is required), and we do not drag BP Designer processes over in .bpt format but rebuild them with native Workflows. The decision here sits at the owner or COO level, because it is a question of supplier risk and compliance, not merely sales-department convenience. The typical timeline is 3–10 weeks, and it is a reason to clear out stale and junk data rather than move the chaos.