KeyCRM Partner
System profile

KeyCRM implementation and integration in Ukraine

Order-centric system for Ukrainian e-commerce: marketplaces, chats, Nova Poshta, fiscalization — all in one window. Unlimited free users, usage-based billing. Architecture-led implementation from 3 weeks.

3–4
weeks to
implement
20+
sales
channels
NP
Nova Poshta
native
SLA
support response
from 4 hours
TL;DR

Working with KeyCRM
at WDP, in short

Five facts. No marketing fluff — what actually stands behind the word "partner".

In short
  1. KeyCRM is an order-centric system for e-commerce: the central object is the order, not the deal. Since 2025–2026 it also ships lead funnels, built-in chats, and a finance module.
  2. 10+ marketplaces natively (Rozetka, Prom, Etsy, Amazon, OLX, Epicentr) and 20+ sales channels including site platforms and messengers.
  3. Usage-based pricing: users are free and unlimited; you pay for order, funnel-card, and message volume (post-payment billing).
  4. Nova Poshta is native: waybills (TTN) from the order card, bulk generation, tracking, auto-close. Plus Ukrposhta, Meest, Rozetka Delivery, DHL, UPS.
  5. WDP is a KeyCRM Partner. Average implementation takes 3–4 weeks; complex cases with BAS and a custom API — up to 10 weeks.
Strengths

KeyCRM
strengths

Analysis without marketing: why teams pick this system — and where we pushed it beyond its stock scenario.

01
Usage-based pricing — users are free

A single plan with post-payment billing: the base includes 200 orders, 2,000 funnel cards, and 20,000 messages per month, with overage billed in fixed increments. Users can be added without limits and without per-seat cost — a unique model among the systems WDP implements. The caveat: at 10,000+ orders/month the bill becomes meaningful, and each personal messenger number (Viber/Telegram/WhatsApp) carries a separate monthly fee — we model the economics at discovery.

02
Multichannel hub: 11 marketplaces + 12 site platforms natively

Etsy, eBay, Amazon, Rozetka, Prom, Allo, Epicentr, Kasta, OLX, RIA.com, Umall — native connectors with no third-party services. Plus Shopify, Horoshop, WooCommerce, OpenCart, Wix, Webflow, Magento, and other site platforms; since February 2026, WooCommerce gets real-time webhook stock sync and two-way status sync.

From WDP practice for a home-goods store, KeyCRM became the single source of truth for stock across Rozetka, Prom.ua, and Etsy — a sale on any marketplace instantly decrements available stock on the others. Cancellations caused by stock desync, which previously hit the seller rating with penalties, dropped to practically zero.
03
Nova Poshta: from waybills to automatic returns

Waybill (TTN) creation from the order card, bulk generation, tracking, auto-close on delivery — and the integration keeps shipping: NP Fulfillment (02/2026), NP International (2025), automatic detection of return waybills with a "Returned" status (05/2026). Also native: Ukrposhta, Meest, Rozetka Delivery, DHL Express, UPS.

From WDP practice KeyCRM worked as a logistics middleware (an intermediary service between systems) — NP shipment statuses were pushed back to the marketplaces automatically, so marketplace-side order states stayed current without manual updates. Order-to-dispatch time dropped from 2 days to 4 hours.
04
All chat channels in one window — create an order right in the dialog

Instagram Direct, Telegram, Viber, WhatsApp Business (since 2025), Facebook Messenger, and TikTok lead forms — in a single window. Since May 2026, an order can be created entirely inside the chat, without switching to another section — critical for businesses where sales run through Instagram conversations.

05
Ukrainian fiscalization and payments out of the box

Software fiscal registers (PRRO) Checkbox and Vchasno.Kasa are native. Payments and banks: PrivatBank, Monobank, A-Bank (invoice from the order card, 05/2026), NovaPay, RozetkaPay, LiqPay, WayForPay, Fondy. Fiscal receipts and payment collection require no custom development.

06
More than order management: funnels, finance, upgraded analytics

A built-in finance module (accounts, income/expenses, multi-currency, 2025), lead funnels with custom-field trigger conditions (01/2026), and rebuilt analytics (01/2026): significantly faster dashboards, custom-field filters, granular access rights. The vendor now also targets services niches: beauty, education, consulting.

From WDP practice KeyCRM analytics filled the role of a channel-profitability reporting layer — margin and returns per marketplace, separately. Before the implementation, this data did not exist in the business at all.
Who it fits

Who it fits —
and who it doesn't

An honest assessment. Not a universal CRM. If it doesn't fit you — we say so before the contract, not after.

KeyCRM fits you if

  • Online store selling through marketplaces (Rozetka, Prom, Etsy)
  • Processing from 20 to 10,000+ orders per month — users are not billed, you pay for volume
  • Logistics via Nova Poshta — you need automated waybills (TTN), tracking, and returns
  • Sales via Instagram and messengers — orders are created right inside the chat
  • You need basic inventory tracking and stock synchronization across channels
  • Services business with a stream of requests (beauty, education, consulting) — funnels and chats with no per-user fees

KeyCRM is not for you if

  • Your core is B2B sales with a long deal cycle and sales forecasting → consider Pipedrive: KeyCRM funnels are lightweight, with no multi-stage sales forecasting
  • You need a full corporate workspace (tasks, chats, HR) → consider Uspacy
  • Your team runs on Google Workspace and needs a CRM inside Gmail → consider NetHunt
  • Warehouse accounting with serial numbers, batches, FIFO → you need a full ERP
  • You expect a built-in AI assistant or lead quality scoring → as of 2026, KeyCRM does not have them
Architecture

How KeyCRM lives
in your infrastructure

Data model and flows first. Interface second. That's the difference between "configuring a CRM" and "designing a system that scales".

"Just configuring KeyCRM" and "designing a system that won't break in a year" are two different projects. We do the second one.

CORE Order management
KeyCRM is about orders first, not deals
The central object is the order, not the deal as in a B2B CRM. Since 2025 there are funnels for leads and service requests (custom-field trigger conditions since 01/2026), but the core of the system is the order stream. If your business runs long deals rather than processing a stream, system selection starts with this difference.
SYNC Sales channels
20+ channels in a single processing queue
11 marketplaces natively (Rozetka, Prom, Etsy, Amazon, OLX, Epicentr, and others), 12 site platforms, and messengers. Stock, prices, and statuses sync automatically; for WooCommerce since 02/2026 — real-time stock webhooks and two-way status synchronization.
LOGISTICS Nova Poshta
Waybills in one click — or with no click at all
Native Nova Poshta integration: automatic waybill (TTN) creation from a template, bulk generation, status tracking, automatic order closing on delivery, automatic return-waybill detection (05/2026). Ukrposhta, Meest, Rozetka Delivery, DHL, UPS — also native.
API Integration surface
60 requests/min and 3 webhook events — we design within these limits
A REST API with a rate limit (cap on requests to the API) of 60 requests/min per key; webhooks (instant system-to-system notifications) fire only on order status, payment status, and lead status changes, with 3 delivery attempts. We build BAS synchronization as near-real-time on statuses + batch polling for the rest, with an idempotent receiver (one that safely ignores duplicate messages) — naive real-time does not work within these limits.
SCALE Inventory
Stock and warehouse — not an ERP, but enough
Basic inventory management is built in: stock levels, SKUs, variants, price lists. For complex warehouse accounting — integration with 1C/BAS. We design the boundary between KeyCRM and the external system during discovery.
Інтеграції

Integration stack

8 categories, 30+ services proven in production. If yours isn't listed — that usually means a custom integration, which we build.

Marketplaces
  • Rozetka
  • Prom.ua
  • Etsy / eBay / Amazon
  • OLX / Epicentr / Kasta
Logistics
  • Nova Poshta (native, + fulfillment)
  • Ukrposhta
  • Meest
  • Rozetka Delivery
  • DHL Express / UPS
Telephony
  • Ringostat (partner)
  • Binotel (partner)
  • UniTalk
  • Stream Telecom
  • Neuron (AI call analysis)
Payments
  • PrivatBank
  • Monobank
  • A-Bank
  • LiqPay / WayForPay / Fondy
  • NovaPay / RozetkaPay
Store / CMS
  • WordPress / WooCommerce
  • OpenCart
  • Horoshop
  • Shopify / Wix / Webflow
Messengers
  • Telegram
  • Viber
  • WhatsApp Business
  • Instagram DM
  • Facebook Messenger
  • TikTok (lead forms)
ERP / Fiscalization
  • BAS / 1C (via API)
  • Checkbox (software RRO)
  • Vchasno.Kasa (software RRO)
BI / Analytics
  • Built-in analytics (upgraded 01/2026)
  • Looker Studio (via API)
  • Power BI (via API)
  • Google Sheets (via API)
Pricing

Support plans
for KeyCRM

Four packages for different load. Hybrid burn model: unused hours roll over, overruns are approved in advance.

Start
Basic support
On request
  • SLA 24 hours
  • Up to 10 users
  • Minor adjustments
  • 1 architecture session / quarter
Request
Medium
Active support
On request
  • SLA 8 hours
  • Up to 30 users
  • New channels, automations
  • Burn model with rollover
Request
Large popular
Strategic support
On request
  • SLA 4 hours
  • Up to 100 users
  • Roadmap, hypercare (2 weeks of active support right after launch)
  • Architecture session / month
Request
Individual
Custom package
Separate contract
  • SLA by agreement
  • Dedicated team
  • NDA, off-hours
  • Custom integrations
Consultation
Trial

Want to poke around KeyCRM yourself first?

Licenses are always bought directly from the vendor. Via our partner link the price for you stays the same — WDP gets a commission from the vendor.

Start a free KeyCRM trial
FAQ

Frequently asked questions
about KeyCRM

Answers to what people actually ask — on calls, in Telegram, in emails. No fluff.

Let's talk about your architecture

Free 30-minute consultation. No slide decks — discovery, specific questions, specific answers.