Two different systems, not two versions of one
Comparing NetHunt and KeyCRM “head to head” is a mistake in principle. These are not two implementations of one idea, but two different cores for different business models. NetHunt is built around a record inside its own folder: a deal, contact, company or arbitrary entity with links between folders — a builder on which you can model both a classic B2B deal and a non-standard operational process (students, payments, candidates, projects, requests) on top of native tasks and automation scenarios. KeyCRM is built around the order: a stream from marketplaces, chats and the website in a single processing queue. The first question worth answering is not “which CRM is better”, but “what is your central object: a process or deal you run for weeks, or an order you need to accept, pack and ship quickly”.
Everything else follows from that. KeyCRM was created as a hub for e-commerce, so marketplaces, stock synchronization, PRRO and Nova Poshta are its home turf: waybills are generated from the order card in bulk, returns are recognized automatically, and a fiscal receipt is issued on payment. NetHunt fundamentally lacks this layer, because retail processing of marketplace orders lies outside its profile. Gmail works as a mirror image: NetHunt lives right inside the email interface, automatically attaching messages to records and pulling in Calendar, Drive and Meet — for a team that runs deals and processes over correspondence, this is a level of nativeness that an order-centric KeyCRM cannot provide. NetHunt’s hard requirement is that the entire team must be on Gmail/Google Workspace: email sync with Outlook or IMAP does not work.
The economics deserve separate attention, because the pricing models are mirror images too. NetHunt charges per user, and the need for folders, automation scenarios and the API pushes the plan toward the higher tiers — the bill grows with team size. KeyCRM makes users free and charges by volume: orders, cards, messenger messages. So the same business will reach opposite conclusions depending on its profile: a large team with a moderate flow of deals and processes is cheaper on KeyCRM’s pricing model, while a store with 10+ operators and tens of thousands of orders is the opposite. We do not quote any specific figures at this stage: we calculate the budget after an intro call and discovery (the first phase of work, in which we examine your processes in detail) for the real load profile.
In WDP practice, these systems are rarely migrated into one another — more often they work as a pair. A direct “1-to-1” transfer does not exist: KeyCRM’s order structure (orders, products, waybills) has no counterpart in NetHunt’s folder model, while NetHunt’s deal pipelines, operational folders and Gmail emails do not map onto KeyCRM’s order-centric core. What actually transfers in both directions are contacts, companies and basic fields via CSV or API; order history loses its meaning when moving to NetHunt, and NetHunt’s email history has nowhere to land when moving to KeyCRM. So our typical solution is not a migration but a link between the two systems: KeyCRM covers the retail order stream and logistics, NetHunt covers B2B sales, email communication and operational processes on folders, and synchronization of contacts and events between them is set up via the API.